Everything You Need to Know About Hook Layering on Social Media
Your content might be killer. Your editing skills? Fire. But if your audience scrolls past without pausing, none of that matters. If you’re struggling to get traction on socials, it’s time to use better hooks. Hooks are the difference between “scroll on by” and “hold up — what’s this?” They’re the line you throw out […]
6 Proven Methods to Turn Your Social Media Into an Engagement Machine
Figuring out how to actually increase social media engagement unfortunately takes more than just posting pretty pictures and hoping for the best. Social media is like an ecosystem, and engagement is part of the vibrant life that keeps it flourishing. Without it, your content is buried deeper than your 2nd-grade hamster, your audience forgets about […]
Why Your Instagram Engagement Sucks (And How to Fix It)
Your Instagram engagement is down, likes are nonexistent and your posts feel like they’re screaming into the void. Do you relate? (You don’t have to answer that.) If you’re wondering, “Why is my Instagram engagement SO low?” or “Why do I have so many followers but no likes on Instagram?” — you’re not even remotely […]
Why Hire a Social Media Manager? We’ll Save Your Sanity & Scale Your Biz
Why hire a social media manager? Let’s be real… You started your business to do what you love, not to spend hours trying to figure out content calendars, engagement hacks, or why your last post got five likes while your competitors blew up. You know social media is essential, but keeping up with it? That’s […]
How to Keep Your Cannabis Brand Safe on Socials (So You Don’t Get Banned)
The cannabis industry is booming, but cannabis social media marketing still feels like walking on eggshells. You’re trying to promote your brand, educate your audience and grow your community–yet one wrong word, one flagged post, or one shadowbanned hashtag and your account could disappear overnight. Meta, TikTok and even Twitter/X have strict, often unclear rules […]
How You Can Be Authentic on Social Media (and Why It’s More Important than Ever)
Authentic social media is more important now than ever. Nobody wants to follow a brand that feels robotic or only shows up to sell. They want authentic content — real stories, real personalities and real connections. That’s why authentic social media isn’t just a trend — it’s the new normal. If you want people to actually engage […]