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If you want to attract people who will become loyal followers or customers, you need to understand exactly who your brand serves and what type of content they enjoy consuming. This process (arguably the most important step in any marketing strategy) is known as identifying your social media target audience. To do this right, there […]

Believe it or not, roughly 1% to 2% of creators make their full-time income off Instagram. I know, I know. Those low numbers can make it seem impossible to break through, but don’t freak out! Monetizing your Instagram isn’t impossible, you just need to know how to be strategic. IG is notorious for being one […]

Instagram is evolving faster than you can say “follow for more.” Between rolling out trial reels, multi-caption features and video carousels, it’s safe to say IG isn’t going anywhere anytime soon. And the latest feature might just be my new favorite. While the feature isn’t available to everyone just yet, IG is testing out a […]

Have you ever felt like your posts don’t make it past your followers? Or maybe you’ve been wanting to test out some new content, but you’re not sure how your followers would react to it. Either way, Instagram trial reels might be the answer you’ve been searching for. What are trial reels? Officially released in […]

I might be the first social media manager to say this, but not everyone needs social media management. Some people are actually really freaking good at running socials on their own. But after being in the social media industry for close to a decade, almost everyone needs help from time to time. The reality is, […]

TikTok is all about anti-aesthetics, but Instagram? Not so much. Instagram is home to the aesthetic feeds. And while people are craving authenticity and leaning more and more into messy creativity, they’re doing so in a way that remains aesthetically pleasing. Now, we’re not saying you need to spend hours optimizing your feed. Because the […]