Hot off the Presses.

Whether you work in corporate or own your own business, odds are you’ve heard the buzzword KPIs thrown around a time or two. KPIs, also known as key performance indicators, help businesses track crucial parts of their business like return on investment (ROI), website performance, social media engagement, email marketing efforts and overall business performance. […]

Ever wondered if your DIY social media efforts are actually paying off? All of those likes and comments might feel good…but are they paying the rent? The truth is, while engagement has the potential to produce returns, that isn’t always the case. In fact, it’s not uncommon for brands that are marketing to the wrong […]

Dealing with the dilemma of boosted posts vs. ads? If you’re considering promoting a post on social media, you’re probably wondering whether you should run paid ads or boost your posts. While the answer depends on your goals and budget, chances are you will use both at some point. The question is — when? Understanding […]

Wondering how to get your Instagram posts to show up first in a Google search? Thanks to Instagram’s new Google Indexing update, that’s now possible. Starting July 10, 2025, Google (and other search engines like Bing) began crawling and indexing public Instagram posts, Reels and carousels, from business and creator accounts. That means every time […]

You already know Reels are one of the fastest ways to grow on Instagram. But even the best content can flop if it’s posted at the wrong time. So…when is the best time to post Reels on Instagram? Let’s get into it. Why Timing Matters for Instagram Reels Knowing the best time to post Reels […]

Let’s settle the debate once and for all: how often to post on Instagram if you actually want to see epic results? Spoiler alert… There’s no one-size-fits-all answer. And anyone telling you to “just post daily!” without any strategy is setting you up for failure. In this guide, we’ll break down: How often you should […]